SEO

If you’ve been looking lately for different ways to get your website ranking to the top of Google when people search for products or services related to your business, you’ve most likely come across the term ‘Domain Authority’. And although technically it’s not a Google ranking factor, the SEO world continues to talk about the […]

As the first line of business, we’re told to build our brand and have our mission, values, and vision distributed out to the world, but in SEO, we’re typically told that you should optimise your website to be less branded, as this is what will attract a completely new target audience to your products or

No matter your eCommerce business, your goal is to either get more eyes on your website or more sales for your products; there’s no getting around that. However, the hard bit is actually making this happen. While the statistics prove that SEO for ecommerce websites returns a very profitable ROI, some are still blind to

PPC, known as pay-per-click, has been around since the mid-1990s but has never stopped growing and evolving as the years go by, no matter how well it may be performing for certain businesses. And although you may think because it’s been around for a long time that it doesn’t perform anymore, you’d be wrong, as

As you probably know from your own experience using Google search, you’re always searching for ‘X Near Me’. Whether you’re in your home town looking for a bakery or you’re abroad on holiday searching for the most luxurious restaurants to eat at. This search term for online local products or services has become increasingly popular,

As a business owner, fighting for that top spot on Google for your desired pages can not only fill you with pride but it will seriously impact how many people view your website and take action on what you’re providing. The click-through rate (CTR) significantly drops off after number one and that is because people

Any business owner’s dream, when they start, is to become as successful as possible, having their mission and vision clearly understood and gaining as much attention and revenue as possible while they’re in the market. Part of becoming as successful as you can is branching out, becoming nationally recognised, rather than just locally, and then

Google is an ever-changing, updating platform designed to give users the best experience to find what they’re looking for through search, algorithms, and systems, whether that be blog posts, service pages, product pages, and more. The brains behind Google are never satisfied and always want to add additional quirks, but this can cause SEO experts

At a time when an online presence is one of, if not the most important thing for growth in your business, understanding how it all works is a massive learning curve that needs to be attacked if you want to thrive in the digital marketing era. One of the most prominent ways to boost your

Voice search optimisation is the process of optimising content to be used for voice search queries. It is an important tool for marketers who want to target marketers who use voice assistants. Throughout this blog, we will explore what voice search optimisation (VSO) involves, why it has become a key component of modern online strategy