Leading Generative engine optimisation agency
Want to show up higher on LLM search engines? We are the leading GEO agency. We can give you the competitive edge you need on tools such as ChatGPT, Gemini and Perplexity.
What is Generative Engine Optimisation (GEO)?
Generative engine optimisation (GEO) is the next revolution and partner in crime with SEO. GEO is content that is optimised for AI search/generative engines such as ChatGPT, Google Gemini, and Perplexity.
With SEO being a traditional strategy for getting your business to the top of Google search engine results pages for relevant keywords, GEO ensures your business’s information is included within AI-driven search engines when answering relevant queries.
What this means for your business is that times are changing, and fast.
With AI coming in swinging, Quirky Digital have recognised the change early… let’s make sure your business doesn’t miss the boat.
Pioneering GEO services on a global scale
At Quirky Digital, we offer GEO services to local, national, and international businesses – let’s break down what exactly our team can offer you:
A combined SEO + GEO audit
As of right now, SEO is still the number one factor that is going to help you rank for AI-driven GEO searches, so that’s why we take a combined approach to see what could be improved on an SEO and GEO basis.
Becoming recognised in AI search
Whether it be Google search generative experience (SGE) or chatbots, we make sure to structure your content exactly how AI likes it so your business is picked up when it has to generate responses to relevant queries.
A familiar face within AI overview summaries
After finding what works over and over again within different niches and queries, we make sure to optimise your content so you gain AI overviews (AI generated answers in Google search) regularly - making you a trusted entity within your industry.
A new approach with LSI keyword research
SEO is known for matching exact keywords most of the time within your traditional search engine, and that’s why we’re going to take a balanced approach and look at implementing LSI keyword research to help AI search engines and generative models understand context, intent, and nuance too, rather than a generalised query.
The technical aspects to be truly understood
Whether this be structured data, crawlability, mobile optimisation, URL structure, content accessibility, and many more, we have to make sure your website is fully optimised so AI search engines can efficiently crawl, understand, and extract your content for the specific AI-generated response.
PR and link-building for undeniable authority
Although content, structure, and a new way of carrying out keyword research are important, you still need your brand reputation and authority to be se Without being a recognised and trusted figure within your niche, there’s no chance you’ll rank in AI search engines because just like SEO, E-E-A-T matters, and high-level digital PR and link building will give AI plenty of data and research about your company.
Generated From LLMs in just 90 days 🚀
Read this case study to find out how we helped this forex client get referenced in LLMs using content marketing and listicles.
GEO without SEO = not maximising your full potential
Let’s get it straight; unfortunately, at the moment, you can’t just optimise for AI search engines and chatbots and expect to perform well as a company. Having a solid SEO foundation and adding generative AI into your strategy will be the reason you start to see results in both search engines. So here’s what we do instead:
- Focus first on traditional SEO, giving you more of a chance of appearing in AI searches
- Work on answering generalised search queries both with certainty (for SEO) and nuance (for GEO)
- Using semantic and natural, concise language to be considered for both traditional and AI search engines
- Create content that is structured, clear, and scannable for the best chance of both featured snippets and AI overview features.
- The website’s user-friendliness and technical aspects will be the cream of the crop for both GEO and SEO
- Your link-building and Digital PR strategy will get you recognised both organically and through AI search
With GEO and SEO being the future of search, we have chosen a hybrid approach because we don’t just want your brand to be visible on Google; we want all the upcoming search engines that are already emerging to see your business as the go-to entity within your industry.
Want to partner with us for GEO Services?
Being one of the pioneers of GEO and one of the first SEO agencies to recognise its potential for future search, we’re not oblivious to how it can change the entire SEO game.
Of course, it’s not going to happen overnight, but one of our values here at Quirky Digital is to stay ahead of the curve and be adaptable through change – we’re ready for it, but don’t know if others are.
Throughout history, technology has evolved, and it’s something we must accept and adapt to quickly, because speed is a key advantage. As a multi-award-winning agency with the sole purpose of increasing our clients’ visibility online, we’re always looking for ways to be proactive while keeping the basics and fundamentals close to our hearts.
Generative Engine Optimisation Agency FAQs
Your brand needs GEO, just as it has done SEO since the inception of traditional search engines. We’re now moving into an era of AI search engines, so your business has to be ready to adapt with the times to maintain or even surpass the results you’re seeing from organic search now.
As for how long it takes to see results from GEO, we can’t exactly put a finger on it - especially with it being so new. However, from what we’ve seen so far, partnered with a high-level SEO strategy, you can see GEO results funnel down from that, so having them both work in unison will work the best; although we still can’t predict a timeline.
SEO is essentially where you’re trying to rank highly on traditional search results (Google, Bing, etc), whereas, with GEO, it’s purely about trying to make your content seen or used in AI-generated responses (Chat GPT, Perplexity, etc).
Yes, you can do both SEO and GEO at the same time, they’re not exclusive to one another. In fact, doing both SEO and GEO at the same time is what will reap the best results, as you’re basically signalling to both traditional and AI search engines that you want to rank in both of them.
Tracking GEO results certainly isn’t easy with it being so new, but tools like SEMRush have recently just introduced an AI overview feature so you can see what pieces of content on your website are ranking in the AI overview section.
HubSpot’s AI Search Grader is also another great tool you can use, as it monitors your online presence within the GPT-4o results.
GEO targets many AI search engines, such as:
- Google Search Generative Experience (SGE)
- ChatGPT
- Perplexity
- Google Gemini
- Bing Chat
- Google’s AI overviews
Just to name a few, so no matter the content you’re producing, it’s 100% worth trying to rank within these AI models.