Author name: Liam Quirk

Ever since generative engine optimisation became a thing, we’ve been hearing all types of “proven strategies” that are supposed to help you rank in AI search. But the reality is that many of the tactics people talk about online are nothing more than pure myths that credible research or Google itself has dismissed. That’s why, […]

When it comes to getting your content, services, and products ranking on Google, they don’t just magically appear on the SERPs (search engine results pages). There are processes that you as a business need to take in order to get them ranking as highly as possible and website indexing is one of them. It’s an

One of the most overlooked drivers of SEO performance is query-to-template alignment. Most SEO discussions focus on keyword research, content production, technical optimisation, and authority building. While all of these factors remain important, they often distract from a more fundamental question: Does the structure of the page actually align with the task the user is

There has been a shift in how websites get built. More founders and product teams are launching what are often called “vibe coded” projects. Fast builds. AI-assisted development. Minimal friction between idea and execution. It is a better way to ship – but there is a problem, most of these projects are invisible in search.

In the UK, there are hundreds, if not thousands, of SEO services to choose from as a company looking to improve their visibility on Google. Due to remote work taking over, even some overseas SEO ‘experts’ are now becoming more renowned and used by UK companies looking to go to the next level. Now, although

On Google, there are many different types of content, from sports and gaming to the latest news and entertainment. However, some categories carry far more weight than others, particularly when the information has real-world consequences. No matter what industry you operate in, your content is being assessed. Not just for relevance, but for credibility, accuracy,

Property development is no longer marketed solely through brochures, portals and overseas agents. Buyers now research developments independently, compare locations globally, and increasingly rely on search engines and AI driven tools to shortlist where and what they want to invest in. This shift has fundamentally changed how property developers should approach digital marketing. SEO is

Proprietary trading firms operate in one of the most competitive and scrutinised corners of online finance, where traders are highly informed, deeply sceptical of marketing claims, and quick to adopt new tools that give them an edge. They compare firms relentlessly, scrutinise funding rules in detail, and increasingly rely on AI driven search tools to

Education has always been driven by exploration. Students rarely make decisions on impulse. They research, compare, ask questions, analyse outcomes and decide whether a provider aligns with their ambitions. For the past decade, almost all of that research happened through Google – but heading into 2026, a fundamental shift is occurring. Large Language Models such

As AI search continues to reshape how people discover brands, one thing is becoming clear. Digital PR is no longer a nice-to-have. It is becoming one of the most important signals for visibility across generative engines like ChatGPT, Perplexity, Google AI Mode and any tool that forms answers by scanning the wider web. Traditional SEO