Author name: Liam Quirk

As AI search continues to reshape how people discover brands, one thing is becoming clear. Digital PR is no longer a nice-to-have. It is becoming one of the most important signals for visibility across generative engines like ChatGPT, Perplexity, Google AI Mode and any tool that forms answers by scanning the wider web. Traditional SEO […]

With the world becoming a lot more efficient, there comes more impatience, and if you can’t provide a user with what they want quickly, they’re going to leave. Gone are the days when we have to seep through libraries and books to find information – you can now get it with a click of a

If you have spent the last decade building your search presence, you do not need to panic. Most people still search on Google. It remains the starting point for most buying journeys, and for many industries, it will stay that way for the foreseeable future. What is changing, slowly but surely, is the way people

AI-powered platforms, such as Google’s AI Mode, ChatGPT, and Perplexity, are transforming the way people research, compare, and select businesses. Instead of ten familiar blue links, users now see AI-generated summaries that reference just a handful of trusted sources. This change is already live in the UK, US and most of Europe through Google AI

Google’s AI Mode is here, and it’s the next step in the search journey. This isn’t the end of SEO, and it’s not something you need to panic about. Google itself has confirmed that most of the fundamentals remain the same. What’s different is how search results are being presented – with more conversational answers,

If you’ve been looking lately for different ways to get your website ranking to the top of Google when people search for products or services related to your business, you’ve most likely come across the term ‘Domain Authority’. And although technically it’s not a Google ranking factor, the SEO world continues to talk about the

As the first line of business, we’re told to build our brand and have our mission, values, and vision distributed out to the world, but in SEO, we’re typically told that you should optimise your website to be less branded, as this is what will attract a completely new target audience to your products or

No matter your eCommerce business, your goal is to either get more eyes on your website or more sales for your products; there’s no getting around that. However, the hard bit is actually making this happen. While the statistics prove that SEO for ecommerce websites returns a very profitable ROI, some are still blind to

PPC, known as pay-per-click, has been around since the mid-1990s but has never stopped growing and evolving as the years go by, no matter how well it may be performing for certain businesses. And although you may think because it’s been around for a long time that it doesn’t perform anymore, you’d be wrong, as