Author name: Liam Quirk

AI-powered platforms, such as Google’s AI Mode, ChatGPT, and Perplexity, are transforming the way people research, compare, and select businesses. Instead of ten familiar blue links, users now see AI-generated summaries that reference just a handful of trusted sources. This change is already live in the UK, US and most of Europe through Google AI […]

Google’s AI Mode is here, and it’s the next step in the search journey. This isn’t the end of SEO, and it’s not something you need to panic about. Google itself has confirmed that most of the fundamentals remain the same. What’s different is how search results are being presented – with more conversational answers,

If you’ve been looking lately for different ways to get your website ranking to the top of Google when people search for products or services related to your business, you’ve most likely come across the term ‘Domain Authority’. And although technically it’s not a Google ranking factor, the SEO world continues to talk about the

As the first line of business, we’re told to build our brand and have our mission, values, and vision distributed out to the world, but in SEO, we’re typically told that you should optimise your website to be less branded, as this is what will attract a completely new target audience to your products or

No matter your eCommerce business, your goal is to either get more eyes on your website or more sales for your products; there’s no getting around that. However, the hard bit is actually making this happen. While the statistics prove that SEO for ecommerce websites returns a very profitable ROI, some are still blind to

PPC, known as pay-per-click, has been around since the mid-1990s but has never stopped growing and evolving as the years go by, no matter how well it may be performing for certain businesses. And although you may think because it’s been around for a long time that it doesn’t perform anymore, you’d be wrong, as

As a business owner, fighting for that top spot on Google for your desired pages can not only fill you with pride but it will seriously impact how many people view your website and take action on what you’re providing. The click-through rate (CTR) significantly drops off after number one and that is because people

Any business owner’s dream, when they start, is to become as successful as possible, having their mission and vision clearly understood and gaining as much attention and revenue as possible while they’re in the market. Part of becoming as successful as you can is branching out, becoming nationally recognised, rather than just locally, and then

Google is an ever-changing, updating platform designed to give users the best experience to find what they’re looking for through search, algorithms, and systems, whether that be blog posts, service pages, product pages, and more. The brains behind Google are never satisfied and always want to add additional quirks, but this can cause SEO experts