SEO Agency London
Looking to take your business to the next level? We will ensure that potential customers find you first.
More and more businesses in London are focusing their efforts on SEO. In the digital age we live in, all businesses should be online – having a website and online presence can make it easier for your target customers and clients to access you and your services.
You don’t want to be left behind. In order to be seen online and get ahead of your competition, you need a quality SEO campaign. Read on to learn more about SEO services, and how your London business can benefit from quality, bespoke SEO services.
What is SEO?
SEO is short for search engine optimization. At its core, SEO is about optimising your website so it can rank higher in the search engine results pages (SERPs) so your business can show up in organic search results.
The higher your site ranks on the SERPs, the more visible it is online – ultimately increasing traffic to your website. This can generate more leads for your business, contributing to overall business growth.
Every business is different, so an SEO strategy for your business may look completely different to a strategy for another business in a similar industry. However, the end goal of any SEO campaign typically remains the same: to generate more leads.
A quality SEO strategy requires extensive knowledge of SEO and digital marketing. Google and other search engines are regularly updating their algorithms, making SEO an ever-changing industry. This is why choosing SEO companies with clear experience is a necessity.
Why your London business needs SEO
Whether you’re a brick-and-mortar business or strictly e-commerce, you’re going to have competition. The online world is no exception – you want your business to be the first thing that potential customers see when they search for your business and other relevant terms on Google.
If your website isn’t getting enough traffic, your website is far down the SERPs, or you just don’t know where to begin after moving your business online, Quirky Digital is the SEO company for you. We can assess your current situation, figure out what exactly is going wrong, and create a tailored SEO strategy to ensure your business thrives online.
Our London SEO team uses the latest guidelines laid out by Google and other search engines. We are always on top of the ever-changing regulations and algorithms, ensuring that your website has the best chance of ranking higher on the SERPs. The higher your site ranks, the more traffic you’ll get – and ultimately, the more business you’ll acquire.
Expert SEO tactics can ultimately boost the reputation of your brand, generate more traffic to your website, and promote business growth.
Local SEO vs National SEO
Before enquiring about search engine optimisation services, you should think about what type of SEO you need – local SEO or national SEO. Although both forms of SEO are designed to place you at the top of the SERPs, the techniques used may differ.
Local SEO involves targeting local customers – people who live in close proximity to your business. This form of SEO is ideal if your business works with leads in your local area. However, if you own an e-commerce business, you’ll likely benefit from a more national SEO strategy that focuses on the whole country.
Local SEO campaigns differ from national campaigns - instead of focusing efforts on the whole country, local SEO targets the local area. If you’re a small business in London, or you plan on targeting consumers local to London, then you’ll need a local SEO campaign that focuses on the London area.
Our Local SEO experts focus on keywords that are relevant to your position on local SERPs - whether it be locations within the city, the location of your business, or the city name itself. This is effective in positioning your business name within the local community, enabling consumers to find your business online.
When you search for something online, Google will bring results that are close to your geographical area. At Quirky Digital, we can do the same for your business - ensuring that your business shows up when people in London search for relevant terms relating to your business.
Generally speaking, local SEO is easier to perform than national SEO efforts. This is because, even in London, there is much less competition in a smaller area as opposed to the whole country.
- Adding relevant contact information with the location of your business to a contact page
- Add the city and other relevant local place names to your service pages
- Adding your business information to Google by Business, as well as review sites and regional directories
- Creating social media profiles featuring contact information
Local SEO isn’t just for small businesses, however. If you’re a national company that wishes to dominate the local areas that you provide a service to, we can create location-specific pages for your website across the country.
If you’re a large corporation or an e-commerce company, you’ll likely benefit from a national SEO strategy. National SEO is for businesses that want to reach as many people as possible - after all, the more online visitors you get, the more profit you’ll get.
National SEO can be a stepping stone for international SEO - before expanding your online presence around the globe, it’s important to have a secure national SEO campaign in place.
Creating, implementing, and sustaining a national SEO strategy can be a difficult task, which is why it’s best left to the experts. At Quirky Digital, we use a variety of strategies to boost national SEO - for example:
- Running analytics and audits to identify and fix issues
- Optimising sites for specific keywords
- Ensuring sites are user-friendly and optimised for different devices
- Link-building from authoritative sources
- Assessing and altering site structure for usability
It may take longer to see results from a national SEO campaign - after all, you have to prove to Google that you’re among the best in your industry in the whole country. Read on to learn more about how we do things at Quirky Digital, and how we can help your business.
The Quirky Digital SEO process
At Quirky Digital, digital marketing is in our bones. We understand that one size does not fit all when it comes to SEO, which is why we provide bespoke SEO service. This is why, during our initial consultation, we’ll discuss your business goals – where your business is currently at and where you hope to be in the future.
From then, we can go on to create a bespoke strategy to ensure the best possible results. If your website isn’t getting enough traffic, we can ensure that you won’t have to settle for a 4th-page ranking anymore.
We’ll begin by running a full analysis and audit on your website, identifying and correcting any SEO issues – for example, slow loading times or duplicate content. After all, minor issues can have a huge impact on the overall performance of your website.
Keyword research is an integral aspect of our SEO campaigns. Generally speaking, the most obvious keywords are the most competitive. This is why we always complete extensive research to find the right terms to direct people to your London business.
When it comes to SEO, it’s imperative to understand consumer behaviour – for example, knowing what your customers are searching for or what websites they’re coming from. We’ll liaise with you to gain a firm understanding of your customer base.
Content creation is also a huge part of our SEO process. Our dedicated team of content writers will create optimised content that is relevant to your industry. Expertly written content that is relevant is essential if you want Google and other search engines to take your London business seriously – which is something we can achieve at Quirky Digital.
Another important part of the SEO process is link building – by acquiring relevant links, we can successfully build authority to get you ranking higher than your competitors. We effectively measure and report our results using advanced reporting methods – tracking a range of metrics such as traffic, position in the SERPs, and the sources of traffic.
Our experts at Quirky Digital have a proven track record using organic SEO techniques to generate results for all sorts of businesses, from small start-ups to multinational corporations. No job is too big or too small for our London SEO services.
Contact our dedicated SEO team today to learn more about the process, or for an initial consultation to get the ball rolling on a killer SEO campaign.
Finding the right SEO experts for your London business
London is a hotspot for businesses, and competition is rife. This is why it’s so important to be ahead of the curve, and have expert digital marketing practices in place.
However, with so many options, it can be hard to find the right SEO services in London for your business. Thankfully, at Quirky Digital, we are a leading SEO agency in London.
We have experience creating successful campaigns for all kinds of businesses – including small start-ups that need local SEO, and big names in need of a national SEO campaign.
If you already have an ongoing SEO campaign but aren’t pleased with the results from other SEO agencies, we can take control and get things back on track.
Likewise, if you’re a new business, we can start a new campaign from scratch and aim to get you that first spot on Google. Our experienced London SEO agency can also create a fresh strategy for you if you’re an existing business that has recently created an online presence.
Whatever stage your business is at, or whatever industry you’re in, we have the expertise to outrank your competition in London and dominate the search results. Whether you’re looking for a month-by-month service or a permanent solution, contact us today for an initial consultation.
Organic SEO can take time – it isn’t a quick fix, and you won’t often see instant results. It is, however, an effective way to see long-term business growth.
A successful SEO campaign can take anything from a month to half a year to begin seeing results – although this varies from business to business. At Quirky Digital, we can generate long-term, sustainable online success for your brand, ensuring it stays ranking on the results pages. SEO results take time, effort, and expertise – something we can provide at Quirky Digital.
Although paying for Google ads may seem like the best choice, PPC advertising always works best as part of a larger SEO campaign. A quality SEO consultant can offer you long-term results, giving your business the best chance of being found online.
However, advertising and measurement services can use PPC ads to give you instant results. With PPC ads, you can reach customers immediately, and customise your campaign to your target customer.
If you’ve already conducted research on SEO, then you’ll have likely heard the terms ‘on-page SEO’ and ‘off-page SEO’ – but what do they mean?
Your website should be optimised on-page and off-page. On-page SEO involves optimising what you can on the actual site – factors that are under your control, such as headings, keywords, and the speed of the website. Off-page SEO, however, refers to certain SEO factors that promote your business around the web.This can include creating authoritative backlinks, social media, and Google my Business/ GMB. Acquiring backlinks can help to build the authority of your website, meaning that Google sees it as a valuable resource.
However, Google has been known to penalise sites that overuse self-created backlinks – so it’s important that you choose an SEO company in London that has a firm understanding of the industry.