SEO Chester
What is search engine optimisation?
Search engine optimisation, better known simply as SEO, is as important as having a sales team or bookkeeping in 2022. Effective SEO makes it easier for potential customers and clients to find your business, as it places you further up search engine results.
There are many choices when it comes to finding an effective SEO Chester service, with many factors to consider. The most important factor, however, is results. You want to find an SEO service that can deliver results, and has a history of reaching and exceeding client expectations.
At Quirky Digital, we are proud of the high-quality service that our SEO consultants provide our clients. We consistently deliver results and are confident that we can get your Chester business noticed locally, nationally, and internationally.
Has your business tried SEO Chester before?
Many businesses have tried SEO and not received the results they wanted – whether they’ve tried it themselves or they’ve hired an SEO specialist to do the job. This is why it’s important to find a quality SEO company that has a history of delivering excellent results.
If you’ve not had the best results from an SEO company, or they’ve lowered your ranking, we can complete an audit to identify what has gone wrong and take the relevant steps to fix the problem.
The reason many people struggle to keep on top of SEO themselves is because of how Google and other search engines behave. They want the user to have the best possible experience, and to be able to quickly and easily find the answers to their questions.
Keeping you on top with tried & tested strategies
Google’s algorithm is forever changing and updating, so SEO experts have to change their approaches. Google informs us of changes sometimes, but not all the time. This is why we regularly experiment with the algorithm – to ensure that we are doing everything we possibly can to boost your website’s rankings.
These changes were made to stop people from playing the system to have their low-quality websites show up at the top of the results pages. It also helped prevent people from monetising their terrible websites using this strategy. The changes made it more difficult for businesses to reach the top of the SERPs, meaning more effort and knowledge is now required to rank highly.
Manipulating the Google index like that is against the Google Guidelines, so it was clear that they would fight back eventually. The response worked on the surface level, but it caused a lot of collateral damage – mostly to innocent website owners who only tried their best to get to the top of Google doing what they thought was the right thing to do.
These changes are also what makes amateur SEO so tricky and why being an SEO expert is a full-time job. At Quirky Digital, we know how to stay on top of what is and isn’t allowed and work around the ever-changing algorithm, including experimenting to check for new unannounced changes.
Navigating search with our SEO Chester services
Whatever the Google algorithm considers as a ranking factor can easily be overcome by using other signals. It is difficult to beat them, but not impossible. At Quirky Digital, we consider everything that could impact how you rank.
We can give you an SEO audit of your site that will show us why you are ranking behind other sites, and then we will come up with a strategy to ensure that you move past them.
Like any algorithm, the Google algorithm has its flaws and isn’t entirely the perfect miracle that Google wants you to believe it is – and neither are any other search engines’ algorithms.
An established website that has gained plenty of authority and trust organically can still be hit with a penalty if one minor thing is done incorrectly. The issue is that Google is very sensitive, so even the smallest shred of over-optimisation or under-optimisation could cause an issue.
One minor link in the wrong place, and before you know it, your site is stuck on page two, which might as well be the depths of hell as far as searchers are concerned.
Leave it to the Chester SEO experts
It can be a complicated task to create and implement a successful SEO strategy, but you don’t have to do it alone.
We offer our excellent SEO Chester services to businesses in Chester and the surrounding areas. We’re ready and waiting to help you fix your website so that you get to the front page of Google, if not the top. Get in touch to learn more about what we can do for you and your website. Our experts are ready and waiting to help.
SEO Chester FAQs
Getting to the top of Google is the aim of pretty much all SEO experts - but unfortunately, there is no single answer. The one thing we’d advise is that you focus on your brand instead of your ranking.
Building an online presence and proving that your brand is a trusted authority in the industry is key to ranking - for example, responding to questions on Quora or participating in discussions on LinkedIn can get your business seen in the industry.
Most companies have profiles of Facebook, Twitter, and Linkedin - but you can take things further by participating in industry-specific conversations and communities, as well as being a part of the broader market. This is so that people in these communities come across your profile and follow it back to your home page.
Focusing your efforts on your brand will increase the chance of gaining quality backlinks to your site, essentially improving your ranking and authority.
Google has a vast number of “ranking signals” that determine where a page ranks in results. There are several studies into the matter of how you get to the top of Google, but it all boils down to five key points:
- Have good on-page SEO
- Earn Google’s trust
- Promote your website
- Become an authority in the market/industry/topic
- Have patience
Google has a vast number of “ranking signals” that determine where a page ranks in results. There are several studies into the matter of how you get to the top of Google, but it all boils down to five key points:
- Have good on-page SEO
- Earn Google’s trust
- Promote your website
- Become an authority in the market/industry/topic
- Have patience
Patience is one of the most important things you can have for SEO Chester. It can take a long time to build your rank on Google. Google also treats websites differently depending on how old they were.
If you purchased a website in 2004, then chances are you’ve been adding content to it and updating it for years since then. If you’ve been online for that long, then chances are you built up a presence in forums and online discussion groups. You’ve likely got an account with Twitter, Facebook, and other things that make sense for a businessperson to be part of.
If you continue to do this for a long time, preferably for years, then you’ll have an old website with plenty of brand mentions, authority, and recognition across platforms used by your contemporaries. Your content gets shared across social media and is linked to on other websites.
All of this is organic, and it’s all the things that Google loves to see. You’ve got the age, authority, and trust that the Google algorithm looks for.
There’s just one fatal flaw to all of this, though; it’s still reliant on computers.
What if you were a local plumber who wasn’t the best? What if you run an eCommerce business, and your products aren’t as good as the ones on the second page of results? What if you have a great ranking, but you aren’t good at much else besides content marketing and social media marketing?
This is something of a contradiction as Google wants to deliver the best results for their searches, but computer algorithms aren’t flawless. If you’re stuck on page two and would like an SEO Chester service to help you get to the front page, then you’ve come to the right place.