We stand by our results and are proud of the high-quality service that we deliver to Chester based clients.
What Is Search Engine Optimisation?
Search engine optimisation, better known simply as SEO, is one of the essential parts of doing business online. Effective SEO makes it easier for potential customers and clients to find your business, as it places you further up search engine results. There’s a lot of choices when it comes to finding an effective SEO Chester service, with many factors to consider. The most important factor, however, is results. You want to find a service that can deliver results.
We stand by our results and are proud of the high-quality service that we deliver to clients. We are confident that we can get your business noticed locally, nationally, and internationally.
Putting The Search Engines Under Pressure
We hear from a lot of people who have tried SEO and have not had the best results from it. It’s best to let the experts handle it. The reason for this is how search engines like Google behave. These search engines want end-users to have the best possible experience – they want users to find the answers to their questions.
Over time, people realised that lots of people were likely searching for the same thing. The more people searched for the same thing, the more apparent it became that the Google index was being manipulated.
Search engine optimisation experts looked to find creative methods of manipulating the Google algorithm.
At some point, google pushed back. They updated the search algorithm with several updates, big and small, to change how things worked. They informed end-users of some of these changes, but not all of them. This is why experimentation remains a vital part of SEO success.
These changes were made to stop people from gaming the system to have their low-quality websites show up at the top of results pages. It also helped prevent people from monetising their terrible websites using this strategy.
Manipulating the Google index like that is against the Google Guidelines, so it was clear that they would fight back eventually. The response worked on the surface level, but it caused a lot of collateral damage – mostly to innocent website owners who only tried their best to get to the top of Google doing what they thought was the right thing to do.
These changes are also what makes amateur SEO so tricky and why being an SEO expert is a full-time job. The experts have to stay on top of what is and isn’t allowed and work around the ever-changing algorithm, including experimenting to check for new unannounced changes.
LOCAL COSMETIC COMPANY NOW RANKS #1 AFTER 4 MONTHS FROM HAVING NO ONLINE PRESENCE 🚀
SEO Chester FAQs
Those looking for SEO services in Chester can find that we cover everything you need to get your website ranking highly.
HOW DO YOU GET TO THE TOP OF GOOGLE?
The question of how to get a high rank in Google isn’t easy to answer. If we were to offer one piece of advice, it would be to focus on your brand and not on your ranking.
What you want to do is build a presence and showcase your brand as a trusted authority in the industry. Take part in communities and post content about your industry to your website and other places, such as Quora and LinkedIn.
Most companies have profiles on Facebook, Twitter, LinkedIn, and the like. You can take things further by posting on industry-specific communities and being a part of the broader market. People within those communities may look at your profile and follow it back to your home page.
Doing all of this is sure to generate some natural backlinks to your website. Backlinks are an essential part of ranking high on Google and create more chances for people to visit your web page from sources you wouldn’t expect.
ISN'T SEO DEAD?
Rumours about the demise of SEO were greatly exaggerated. Rather than dying, SEO merely evolved. The people who say that it has died are the ones who don’t understand how it works. Search engine optimisation still works great for people who know how to do it – people like the ones we have on our team.
There are many instances of people who will get hit by a penalty from Google even though they didn’t deliberately do anything wrong. We’ve heard from people trying to employ SEO Chester that run into this issue.
Google has been accused of helping people in the past, usually people who used to work for them or work with them as partners. There are several stories of former employees getting hit by a penalty, making a call to someone they know in the company, and having the penalty removed.
Of course, Google headquarters are nowhere near Chester. It’s not like you can call someone at Google and have the strike removed for you.
Unfortunately, it’s all too possible to get hit by a penalty even after doing nothing wrong and not deserving one.
The reason for this is because the Google algorithm is incredibly sensitive. You can trigger a negative response from it unless you know exactly what you are doing.
This is another reason to leave things to the experts – to avoid running into problems by accident.
SO, HOW DO YOU GET TO THE TOP?
Google has a vast number of “ranking signals” that determine where a page ranks in results. There are several studies into the matter of how you get to the top of Google, but it all boils down to five key points:,
- Have good on-page SEO
- Earn Google’s trust
- Promote your website
- Become an authority in the market/industry/topic
- Have patience
Patience is one of the most important things you can have for SEO Chester. It can take a long time to build your rank on Google. Google also treats websites differently depending on how old they were.
If you purchased a website in 2004, then chances are you’ve been adding content to it and updating it for years since then. If you’ve been online for that long, then chances are you built up a presence in forums and online discussion groups. You’ve likely got an account with Twitter, Facebook, and other things that make sense for a businessperson to be part of.
If you continue to do this for a long time, preferably for years, then you’ll have an old website with plenty of brand mentions, authority, and recognition across platforms used by your contemporaries. Your content gets shared across social media and is linked to on other websites.
All of this is organic, and it’s all the things that Google loves to see. You’ve got the age, authority, and trust that the Google algorithm looks for.
There’s just one fatal flaw to all of this, though; it’s still reliant on computers.
What if you were a local plumber who wasn’t the best? What if you run an eCommerce business, and your products aren’t as good as the ones on the second page of results? What if you have a great ranking, but you aren’t good at much else besides content marketing and social media marketing?
This is something of a contradiction as Google wants to deliver the best results for their searches, but computer algorithms aren’t flawless. If you’re stuck on page two and would like an SEO Chester service to help you get to the front page, then you’ve come to the right place.
Navigating Search With Our SEO Chester Services
Everything that the Google algorithm considers a ranking factor can be overcome by using other signals. It is difficult to beat them, but not impossible. We can give you an SEO audit of your site that will show us why you are ranking behind other sites – and help you move past them.
This all comes down the fact that, while Google is incredible, the algorithm has flaws like any other algorithm. It isn’t the flawless miracle that Google wants you to believe it is. The same can be said of the algorithms of different search engines.
One of the worst things that can happen is when a website with a lot of age, authority, and trust – that has earned all of these things organically – is still hit with a penalty.
The problem is that Google is too sensitive; even the smallest shred of over-optimisation or under-optimisation could cause an issue. One link in the wrong place, and before you know it, your site is stuck on page two, which might as well be the depths of hell as far as searchers are concerned.
Navigating SEO is complicated, but you don’t have to do it alone. We offer our excellent SEO Chester services to people in Chester and the surrounding areas. We’re ready and waiting to help you fix your website so that you get to the front page of Google, if not the top. Get in touch to learn more about what we can do for you and your website. Our experts are ready and waiting to help.