What is Technical SEO
Technical SEO for e-commerce sites is the process of optimising a website for search engines such as Google which will gain a better understanding of your site allowing them to index your site more effectively and improve your search rankings.
SEO is a vital method of digital marketing that can help improve user experience on your site, generate more traffic and increase your brand’s visibility more frequently to your specific target audience.
A different type of SEO which is commonly used is Local SEO. This has a different process compared to Technical SEO as it is used to make your site more visible to your customers rather than relevant search engines.
Why Is SEO Important For E-Commerce Sites
SEO is an important tool that can alert search engines that your site is of high value which prompts them to rank it higher. It is one of the top factors for generating more traffic and attention to your site which will lead to an increase in brand awareness and company sales.
Technical SEO has a crucial role in improving site load time which search engines see as a ranking factor. A site that has a fast load time will be most likely to rank higher in searches and increase brand awareness compared to a site that has a slow loading time.
On the whole, as a company, if you employ the most effective SEO tools to your site you will be more likely to increase your brand awareness, rank higher on search engines more often than your competitors and bring more frequent traffic to your site.
Elements Of Technical SEO
There are many Technical SEO tools available for you to take advantage of to help your e-commerce site improve.
Some of the most common and important SEO tools that we recommend are Internal linking, Keywords Sitemaps and Breadcrumb navigation. However, there are other beneficial SEO tools you should consider when looking to improve your e-commerce site.
Internal links are hyperlinks included on the site that locate on different pages on the same site which makes it easier for users to navigate through different pages on your site. Having a linking strategy on your site will help build a level of trust with search engines making it easier for users to find the content they were looking for.
Internal linking gives search engines such as Google a better understanding of the structure and layout of your site which will establish a hierarchy on your site allowing you to prioritise the most important pages and posts with a higher link value.
It is important that when using internal linking that is applied correctly to your site because if pages aren’t linked correctly orphan pages will be created which will hurt the site.
Orphan Pages are pages that search engines find difficult to discover because there are no internal links on the site. This will mean that your users won’t be able to access your pages without knowing the direct URL which will cause an inconvenience for the user.
Keyword research is an essential component of SEO and has a key role in ranking your site higher. There are some key terms that you will need to understand when looking to use keywords such as search intent, search volume, and keyword difficulty.
Keyword difficulty is an important factor to consider when using keywords on your site. The metric evaluates how difficult it is to rank a page with a specific keyword giving it a ranking between 0 – 100.
The higher the keyword difficulty the harder it is to rank the specific page you are trying to bring more traffic to. It is important to try to utilise keywords with as low difficulty as possible to give the page the best chance of being viewed more frequently in search engines.
A sitemap is a specific blueprint of your website that helps Google and other search engines find, crawl and index all of the content included on your website. This helps tell Google which pages are most important to your site meaning that they will show up more frequently in searches
Sitemaps are a useful SEO tool to have on your site as they make it an easier process for search engines like Google who will be provided with a better understanding of what content you want to be viewed by your audience more often.
Breadcrumb navigation is an SEO tool used to improve navigation and the users understanding of the content structure on the site. To effectively utilise this tool a catalogue of links should be included on all pages of your site to form a content architecture site.
The SEO tool makes navigating through your site a lot more convenient when viewing your site allowing them to move backwards on the site by having a better understanding of their location. This is a must-use tool if you are looking to generate a positive and user-friendly site which will attract more traffic and popularity to your site.
These examples are just the tip of the iceberg when it comes to technical SEO. With this in mind, if you are having difficulties ranking your own website, and wish to hire an ambitious, loyal and innovative SEO agency – look no further than us. We would love to hear from you.
Liam is the founder of Liverpool based SEO agency Quirky Digital. He has been ranking websites at the top of Google since 2014 and has a particular focus on link building in competitive niches while taking eCommerce brands to the next level.