Local SEO

Do you want more local customers? Our experts can help you scale your business with more enquiries.

Want to start getting more local customers?

Local SEO should be at the forefront of your marketing strategy if you want to start getting more local customers.

If you’re a business with a physical location or you serve a defined geographical area, then you can benefit from our expert local SEO services.

At Quirky Digital, we have extensive experience with implementing local SEO to make it easier for your local customers to find your business.

When people search for relevant products or services in your geographic area, you want potential customers to see your website on the first page – most people don’t even make it to the second page of Google.

Keep reading to learn more about how SEO can help your business grow and for some examples of our expert techniques that can help you dominate the SERPs (search engine results pages).

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    Examples of local SEO techniques

    At Quirky Digital, we implement a variety of local SEO techniques tailored to your business, industry, and requirements.

    Local SEO is all about convincing Google that every aspect of your website is relevant to your local audience. This requires using a wide range of techniques and tools to develop a clear online presence that matches Google’s algorithm and requirements.

    Some of the techniques we will use to ensure that potential customers will find your business online include:

    Website optimisation

    Every business should have a website that is user friendly, fully optimised, and informative - including references to the services and products you offer.

    Local citations

    Local citations can improve your ranking and therefore increase the chance of potential local customers seeing your business’s name and address across publications and websites.

    Digital PR

    Utilising local media and other publications can be extremely beneficial to your business, so at Quirky Digital, we can create the best stories for you and promote them across the local press.

    Google My Business

    GMB (Google My Business) is a necessity to any business - it is the first thing people see when they search for products or services in their local area, so it can drive traffic to your site.

    Link building

    Link building is an integral part of any SEO strategy - we can acquire a variety of excellent backlinks to improve your website’s domain ranking and improve your business’s online visibility.

    Social media

    Many companies will overlook social media, but it can play a huge part in improving your brand reputation and customer relations. It’s a place where you can encourage conversation, include any company information, and answer any questions.

    What are local SEO services?

    The local SEO scene is forever evolving – historically, local SEO involved targeting search terms with the location. In 2023, the process is far more complex – it now involves map packs, mobile-focused search, personalisation, and much more.

    It is a necessity for any business with local consumers to implement a local SEO strategy – almost half of all Google searches are for local businesses, and if your strategy isn’t tailored to local SEO, then your business will fall behind the vast competition.

    There are countless ranking factors to consider when implementing a local SEO strategy to promote business to people in your local area. The combination of keyword research, citations, engaging and clear content, link building, and website optimization can increase your ranking and ultimately help your business thrive.

    Our SEO experts will complete an audit of your site and current SEO activities and implement a quality local SEO strategy for lead generation.

    We help you connect to your local audience

    The vast majority of people will find local businesses through online searches, which is why you should harness the potential of online searches to make your business visible to customers in your local area.

    Many companies will make the mistake of not claiming the GMB listing for their business, which makes it a lot more difficult for existing customers to find your business, or for potential customers to discover it.

    No matter how big or small your business is, you can benefit from our local SEO services. We work together with our clients to create an effective strategy based on their goals and can create an expert plan to move forward.

    At Quirky Digital, we can successfully promote your products and services to people in your local area, so when they search for them, they’ll discover your business. Our approach will vary depending on your requirements – we may use link building, on-page and off-page optimisation, local terms, local citations, and keyword research, and much more.

    Choosing the right local SEO provider

    However busy or remote your local area is, there will be competition. At Quirky Digital, we pride ourselves on the results we deliver for our clients. Increasing traffic to your business is something many SEO specialists may offer you, but we aim to not only increase traffic but encourage conversion rates and return on investment.

    Understanding consumer behaviour plays a huge part in our SEO strategies – we’ll take the time to understand your core audience and research their search behaviour. It’s important to research your business’s competition as well as your customers – after all, how can you outrank your competitors if you don’t know how they work?

    When people in your geographical area search for products and services that you offer, we want your site to rank as highly as possible – so you don’t have to settle for a 6th-page ranking. Choosing Quirky Digital as your local SEO expert can turn your business into one of the most prominent local businesses.

    We don’t believe that one size fits all when it comes to SEO strategy, which is why we take the time to understand your business, culture, and values, as well as your strengths and weaknesses to create a tailored approach that will work for your business goals.