TikTok has become the 5th most popular social media platform in the world… in just 9 years since its release in September 2016, and although it’s not the fastest growing just yet, there’s speculation that short-form content could be the golden standard in years to come.
Now, of course, as a business owner or someone who just genuinely loves to create content, getting more views is what will lead to more business or recognition for your personal brand, so the more strategies you have, the better.
However, what it takes to get them views sometimes will not be the same for everyone because different niches require different styles of content, but, overall, today’s blog is to show you how to get more views on your content in 2025.
What is considered a view on TikTok?
On TikTok, a view is when someone scrolls onto or past your video, regardless of whether they watch for 1 second or the entire video. However, if you watch your video over and over again, they don’t count; it only counts when another account starts to play your TikTok video.
Views can count through the For You Page (FYP), your personal profile, direct messages, the people who already follow you, and even through the sound you use on your video (even if it’s your original audio).
Another key metric with video views is the fact that if your video auto-loops, or the viewer watches it again, then that is classed as another unique view.
Should you pay for TikTok views?
Even though TikTok may encourage you to buy views to improve the number of views you have, under no circumstances should you buy any views, likes, followers, etc. This is because, in the long-term, it could damage your reputation and actually stop you from seeing growth.
It could potentially stop you from being added to the Creator Rewards Program (TikTok’s creator fund), as not all of your views and followers were legit.
Also, with TikTok being extremely generous to small creators, pushing your content out more than any other platform, you have more than enough chance to grow organically and hit the jackpot with views.
Why am I not getting views on TikTok?
Let’s breakdown the potential reasons as to why you may not be getting the amount of views you want on TikTok in layman’s terms:
| Reasons for low views | Explanation |
|---|---|
| New account | As a new user, this can be expected of everyone at the beginning while TikTok makes sure your account is safe for an audience. |
| Low engagement | This is where watch time, shares, and likes are low. This can be due to many different factors. |
| Sensitive content | This could be content that could go against TikTok violations, whether that be violence, self-harm, nudity, and many more. |
| Shadowban | A shadowban can be anything from a light breaking of community guidelines and terms of service (or even sensitive content from above). |
| Low-quality content | This could be anything from the quality of the camera to the audio that you have, making it hard for users to engage. |
| No hook | You’re not using an engaging hook from the get-go to grab people’s attention (it’s key with short-form content). |
When do you get paid for views on TikTok?
To start getting paid by TikTok for views on your account, you must qualify for their Creator Rewards Program, which consists of the following:
- You must have at least 100,000 views in the last 30 days
- You must be 18 years of age
- You must have 10,000+ followers on your TikTok account
- Your videos must be over 1 minute long
- Be based in one of the countries the Creator Rewards Program is available to
As you can see, it sounds a lot easier than it actually is to get there, but that’s, next, we’re going to show you how to get there through high-quality views.
How to get more views on TikTok (10 tips)
Now, there’s a lot of jargon out there on how to get more views on TikTok videos, but here, we’re going to show you some real, actionable tips for getting more views that you can put in place that will actually help you over the long term.
1) You have to be consistent, no matter what
What not many people will tell you is that although views may be low in the beginning, if you just stick at it, day by day, month by month, year by year, if you keep posting at least 1-4 times per day, you will see results over that time.
Look, even TikTok said it themselves: “Aim to post 1-4 times per day to test how different types of content are received.” If you do this over a long enough period of time, just like anything else in life, you will start to reap the rewards.
2) You have to know your audience
Now, whether you’re a business owner who does SEO for local businesses, or simply just a solo content creator looking to build a personal brand, you need to begin to learn who your specific audience is… But what does that actually mean?
Well, first of all, think of who your ideal viewer would be, and that’s who you want to create content for. For example, are they ambitious? Are they between 18-24? What country do they live in? What are their interests? What are their common problems? And the more questions you begin to ask, the more you begin to understand your audience and what they truly want.
3) Using hashtags in your caption
Although there is a lot of speculation as to whether or not hashtags actually work and whether TikTok uses them to push your content has been a debate for a while. However, if you take a look at some of the most popular content on the platform, trending hashtags generate billions of views. Take a look at some of these examples below:
^ In this example, as you can see, they use 5 hashtags to push their content to the right audience, which is relevant to the content that is being shown on the screen. As you can see, it has 1.7 million likes… not views, likes. Of course, not every video with hashtags is going to yield the same results, but it certainly helps your target audience find you.
4) Use trending sounds
If you’re someone who is looking to get more views, all of the trending sounds get hundreds of thousands, if not millions of plays, so implementing them here and there will help your engagement.
As you can see from the images above, you could use the TikTok viral sounds or type in ‘Trending’ into the search bar, and you’ll see all the top trending songs of 2025 pop up.
By the way, you don’t have to follow the trending dance to these songs; be creative with the sound and you can still reap amazing results.
5) Make your content relatable, controversial, engaging, or educational
This is what we’ve found to be the winning four words for TikTok viral videos. If one of your videos hits one of these or even all of them, you’re almost bound to increase your views. You see, if people can relate to what you’re saying, they’re more likely to carry on watching, like, share, and comment… and the same goes for the rest of them.
Even something as simple as not being able to sleep after a busy day. It’s probably something we’ve all dealt with, and that’s why it’s a viral video.
Of course, the only one that is a bit on the fence is the controversial videos. You should always be careful and assess the video’s true meaning and what the potential implications could be if you upload it… as it may not be worth the views.
6) Use ‘Creator Search Insights’
Creator search insights, introduced in March 2024, are certainly something that creators are not taking advantage of enough. Here is how you get access and then we’ll go through some benefits:
Search for ‘Creator Search Insights’ on your typical search bar within TikTok
Look at the ‘All’, ‘Content Gap’, and ‘Trending’ videos within creator search insights
Why should you use this feature then?
- It’s a TikTok feature! It’s their way of showing you what is working
- It shows you what you could take advantage of in your niche
- It tells you what your followers are searching for
- It gives you so many content ideas
- You will see inspiration from other creators to create a better version of the content yourself
7) Make use of the ‘slideshow’ feature
In September of 2022, TikTok added a slideshow feature, and we’d say, as of late, these posts have been performing increasingly well. In fact, from recent research by Social Insider, they discovered that carousel (slideshow) posts get 2.9 times more comments, 19 times more likes, and 2.6 times more shares than regular video posts.
Thus, if you’re a creator with a story to tell, whether that be regarding your business, personal life, experiences, etc., carousels have been shown to perform extremely well (especially if you pair it with the right sound).
8) Create videos from the comments you receive
When you start creating consistently engaging videos, you will start to get comments and if those comments are questions, why wouldn’t you answer them in video form if you can? It shows you not only care about your audience but there’s a good chance that their question is what a lot of your audience is also thinking. Here’s a quick example:
@johnyblueyes Reply to @xanaladin how to post videos in the comments #tiktoktips #growontiktok #videoreply
As you can see, it says ‘replying to comment’ and has extremely high engagement. If you’re answering an FAQ that is highly in demand, you will likely see the performance skyrocket.
9) Be authentic
Honestly, if you’re not being you on that camera, people will spot it a mile off. Humans are great at gauging what people are and aren’t passionate about, and if you’re speaking untruthfully, it’ll come off in your tone of voice and body language.
That’s why it’s always best to be you. Not only will people respect you more, but your content will come more naturally to you, making for a more natural video, which people can relate to.
10) Go ‘LIVE’ more
I don’t think business owners or people trying to start up their brands realise how important LIVE’s are for increasing your viewers and followers. A LIVE gives you the chance to showcase your personality and what you offer, meaning if people like you as a person, they’re going to be watching your content as a more loyal follower.
Think of it, if people watch your 30-second video, there’s not much time to build a relationship with your audience. However, if you go live for an hour, people get to learn more about you and what you do, and oftentimes they will become a more loyal follower of yours compared to your average viewer.
In fact, SEO AI has shown us that one in three TikTok LIVE users watch LIVE content on a daily basis as part of their routine in a way. This shows that you really can pull in some followers, views, and engagement from TikTok LIVE.
Getting more views on TikTok for the future you
Look, it may not be as easy as some of this is laid out and you really will have to work hard, just like anything in life, to get more views on your content. As long as you feel like you’re improving your content by 1% each day and implementing the tips we’ve stated above, there’s no stopping you if you’re consistent.
And if you’re looking to grow your audience elsewhere, such as on Google, so people will find your company or personal brand first when searching for businesses or people like you, why not get a free SEO audit to see where you’re going wrong on your website?
