Do you want to sharpen your abilities as a digital marketer and learn SEO strategies that we’ve used to help local businesses with shoe-string budgets up to helping global brands dominate on Google?
Our founder, Liam Quirk, has got to work on a culmination of over 50 hours of in-depth articles, practical tutorials, and engaging videos – all taken from years of hands-on experience and prolonged success in the SEO game.
This course is not just a product of our experience; it’s a collaboration with a leading marketing professor and together, we’ve ensured that the course is not only practical and up-to-date but also grounded in cutting-edge marketing theory.
What we’ve created is a learning experience that is both deeply practical and academically robust.
What you will learn from our SEO training course
Whether you seek guidance for local SEO campaigns, want to start ranking for national keywords, have your products seen organically, or want to rank internationally, these courses are for you. Once you have completed our SEO course, you will learn the following:
How Search Engines Work
Understanding how search engines work is the cornerstone of effective SEO. Search engines use complex algorithms to crawl, index, and rank web pages based on relevance and authority. Our course demystifies these algorithms, providing insights into how Google and other search engines parse and prioritise content.
Crawling and Indexing
The journey of a web page from creation to appearing in search results involves crawling and indexing. Search engines deploy bots to crawl the web, discovering and revisiting pages. Indexing is the process of adding these pages to a giant database. Our course dives deep into how you can make your website crawl-friendly and ensure proper indexing.
SERP Features
Search Engine Results Pages (SERPs) have evolved, featuring not just organic listings but also ads, snippets, local business listings, and more. Understanding these features enables you to optimise your content to appear in these coveted spots.
SEO Workflow
SEO isn’t a one-off task; it’s a continuous process. We outline an effective SEO workflow, from research and implementation to monitoring and tweaking strategies.
Key Areas of SEO
Our course breaks down SEO into its key components: on-page, off-page, and technical SEO. Each area is critical and requires a specific set of skills and strategies, which our course comprehensively covers.
Introduction to Keywords
Keywords are the building blocks of SEO. We teach you how to find and select the right keywords, understand the user’s intent behind searches, and understand the difference between short-tail and long-tail keywords.
Keyword Research Tools
We introduce a range of keyword research tools, both free and paid. These SEO tools are essential in uncovering the terms and phrases your target audience is searching for.
Competitor Keyword Research
Understanding your competitors’ keyword strategies can provide valuable insights. Our course guides you on how to conduct effective competitor keyword research.
Zero Volume Keywords
Sometimes, the most valuable keywords are those with little to no search volume. We delve into the importance of zero-volume keywords and how they can impact your SEO strategy.
On-Page SEO
On-page SEO involves optimising individual web pages to rank higher and earn more relevant traffic. We cover essential elements:
- Meta titles and meta descriptions
- Heading tags
- URL structure
- Image ALT text
- Internal linking
- Schema mark-up
Understanding NLP and Entities
The course also introduces you to the world of Natural Language Processing (NLP) and entities, a crucial aspect of modern SEO, especially in understanding how search engines interpret content.
The Don’ts of On-Page SEO
Knowing what not to do is as important as knowing what to do. Our course highlights common on-page SEO mistakes to avoid.
Off-Page SEO
Off-page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages. This includes link building, social media marketing, and more.
Backlinks and Their Importance
Backlinks are a major website ranking factor. Learn how to earn quality backlinks, all about EAT, understand the difference between do-follow and no-follow links and explore various link-building strategies such as:
- Local citations
- Social profiles
- Guest posting
- Sponsorship link building
- Broken link building
- Skyscraper link building
- Resources
- Digital PR
- Expert commentary through HARO
- Blog comments
- Utilising your own network
Technical SEO
Technical SEO ensures that your website meets the technical requirements of modern search engines. This includes optimising site structure, ensuring mobile friendliness, improving loading times, and the following:
- Sitemaps and setting them up
- Checking your content for duplicate content
- 404 errors
- HTTPS issues
- Crawlability issues
- Log file analysis
- Crafting the perfect site structure
- Deepdive into schema markup
- Speeding up your WordPress website
- The importance of Core Web Vitals
SEO Audits and Tools
Regular SEO audits are crucial for maintaining and improving your website’s performance in search results. We cover the essential tools and techniques for conducting comprehensive SEO audits.
Measuring Progress with Analytics
Setting up and using tools like Google Analytics and Google Search Console helps in measuring and analysing your website’s performance. Our course provides step-by-step guidance on these tools.
Enrol in our SEO training course today
SEO is an ever-evolving field, and staying updated is crucial. Our WordPress SEO Training Course 2024 is designed to provide a thorough understanding of SEO, from fundamental concepts to advanced strategies. Whether you’re starting or looking to upgrade your skills, this course can be your roadmap to SEO success.
