How to Get Backlinks to Your Website (6 Proven Ways)

A member of our team working on their laptop

With more readings and guidelines coming out from Google in previous years, it is clear that the authority and trustworthiness of your website are some of the most important factors in becoming a sought-after brand in your industry.

And while there are other ways to build trust and an undeniable brand reputation with your website, backlinks have been proven repeatedly to be one of the biggest driving forces in this, without a doubt.

Therefore, regardless of your current website’s situation, there are always ways to improve your website’s performance and notoriety with backlinks, and that’s why we’re here to give you an easy-to-digest breakdown of six different ways to get relevant and high-quality backlinks to your website.


What are backlinks?

Essentially, in simple terms, backlinks are links that are created when a website links to another website externally.

When you link to another website, this will show as a backlink on their profile, and if they link to your website, you will be able to see that backlink in your profile using SEO tools such as Ahrefs or SEMRush.

For example, we recently gained a backlink from Ahrefs themselves, one of the most renowned SEO tools on Google. See below for a visual example:

An example of a backlink, with a website linking back to Quirky Digital

As you can see from this visual, ‘Quirky Digital’ is highlighted in orange, meaning that it’s a clickable link.

That clickable link takes you to our website, which is a perfect example of us gaining a backlink from another website through clickable anchor text.


6 proven ways to build backlinks to your website

Here, we’re going to show you 8 easy ways you can build completely organic, relevant, 100% white-hat methods on how you can get more backlinks to your website.

We know there are some sneaky tricks and manipulative tactics you can use to get backlinks to your website, but ultimately, at the end of the day, you’re going to get found out and Google won’t like it.

That’s why we’re going to show you the natural ways to do it, so you don’t have to face any negative consequences in the future:


1. Creating high-quality content

I know this may sound obvious but with the rise of AI, a lot of people are struggling to write fresh, unique content for the SERPs. Good, high-quality content, whether that’s blog posts or pages, will just naturally attract backlinks if it’s useful for readers, it’s optimised for the search engines, and the query, product, or service actually gets search volume.

This, in our opinion, should be the beginning of everyone’s backlink journey because Google isn’t going to reward low-quality, vague, and inaccurate content that no one finds useful.

To come up with these relevant, SEO-friendly content ideas, though, it will be essential to do keyword research, competitor analysis, and assess what they’re doing that you could make even better.

Essentially, an SEO campaign will do wonders for creating content that attracts backlinks from authoritative websites.


2. Publishing guest post content

Another extremely effective way that you can naturally build backlinks to your website is if you publish guest post content.

This is essentially where you write content with a link to the page you want to link to and then get this content published on an external website, as a ‘guest author’.

However, we follow some strict SOPs when it comes to choosing external websites, and to give you some examples of a few that we follow, see below:

  • The website domain has to be relevant to the topic or industry we’re talking about
  • Their traffic and keyword rankings have to show potential
  • The content on their site has to be relevant to what we want to publish

These are just a few of the basic practices we follow when choosing an external site to publish a guest post on. For instance, here’s a great example of a guest blog we recently published on an external site for Quirky Digital.

First of all, this is the page we wanted the guest post to be backlinked to.

The 'How much does SEO cost in the UK' blog for Quirky Digital

And then this is the part of our guest post where we linked back to that blog on our website.

This website had extremely relevant posts and was an authoritative, trustworthy marketing-related site, and we took advantage of that by creating guest post content with relevant anchor text within it to link back to our ‘How much does SEO cost in the UK?’ blog.

An example of a backlink we got from a guest post


3. Reaching out to journalists for media opportunities

Although journalists are hassled every day in their email inboxes and probably receive thousands of emails sometimes, there’s still a huge place for reaching out to journalists to gain backlinks. Especially, if you’re providing them with high-quality, valuable information and content for what they’re writing about.

One of the most effective methods we use to reach out to journalists, which you can feel free to steal, is to type in #journorequest into X. This is essentially a hashtag that journalists use to find businesses like yours to speak on topics that they’re looking for.

Here is an example of some of the latest messages under the hashtag:

#journorequest on X social media platform

As you can see, even from a quick snapshot, there is a diverse range of topics that journalists are requesting that people help them out with. And let’s say you’re an expert in one of these fields and can give them an insightful response that will help them write their piece. You’re going to find yourself earning backlinks from huge media publications.

However, you must make sure that your response is detailed and unique and that you’re not just using AI to generate your response for their requests. Stand out and really flex your expertise and knowledge in the field.


4. Link insertions

As for link insertions (known as citations or contextual links), the basic premise is that you’re looking for websites, similar to guest posts.

Yet, instead of writing a piece of content and asking them to publish it with a backlink, link insertions have the goal of using anchor text already in a popular piece of content on their site.

For example, you may be a company providing SaaS software for businesses. Therefore, you’ll be looking for websites related to SaaS software or business software solutions and trying to find a popular blog on their website that gets traffic.

From here, you’ll want to find a phrase, line of text, or a simple piece of anchor text that you could link to your SaaS software instead of just being normal text.

To do this, you will have to reach out to the website and contact them regarding your idea of adding your link to the piece of text that’s already on their site – most website owners will expect you to pay a price for the mention.

5. Getting best ‘X’ list mentions for your business

You’ve probably heard of and seen these blogs all over Google, but an example could be ‘Best Software Tools to Use For Your Business in 2024’ or ‘Best SMS Marketing Platforms to Use: Everything You Need to Know’. Unfortunately, unless there’s a trusted comparison website to boot, the companies on the ‘Best X’ list have likely paid to be mentioned as one of the best.

Google results from 'best sms marketing platforms 2024'

Now, this is not always the case, and they genuinely may be the best you can find for that specific industry, but companies often pay to be mentioned in these lists, and you can do the same for your business.

This way, not only will you get a backlink to your website using this tactic, but you will also be more trustworthy in your niche if you’re mentioned as one of the best companies in your related industry.


6. Publishing digital PR campaigns

This is probably the most difficult of the bunch, due to the fact that you probably need a digital PR expert to oversee your campaigns, but one that can be extremely helpful in earning high-quality backlinks.

Digital PR campaigns for earning backlinks have the purpose of building stories that have the potential to go viral and adding a branded or page-specific link to the piece.

This way, you not only get all the eyes from the viral campaign seeing your link and potentially clicking on it, but also the authority of the website your campaign is on.

Here’s an example of a recent piece we did for ourselves:

Earn money on social media or vinted

This is a great case study of a data-driven campaign that went viral for our own company. As you can see, it’s extremely relevant to the trend of social media/Vinted right now and is an emotional campaign that makes people click and want to learn more. This can only be a recipe for success if your business gains a link from a digital PR campaign like this.


What to do from here?

Well, now that you have so many different methods to start your link-building strategy, you can immediately start implementing them into your SEO campaign.

However, suppose you don’t have access to the latest SEO tools or understand how to take advantage of every link-building technique to improve your business’s online presence.

In that case, it may be worth speaking to an SEO expert about how you can begin finding great backlink opportunities.

Here at Quirky Digital, link-building is our bread and butter.

We have a talented outreach team dedicated to building out your backlink profile and authority as a top player within your niche.

Therefore, if you want to speak to us today about how you can begin to see improved organic rankings for your website, call us on 0151 662 0152 or ‘get a quote’ in the top right-hand corner of our website. We look forward to hearing about your exciting project.

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