If you run a digital marketing agency, clients are putting their trust in you to help make their business a success.
There is a high level of responsibility so having the right tools and resources is absolutely imperative. If you have ineffective tools, menial strategies, and unhealthy teams, you are bound to throw your digital agency into chaos.
After all, the whole point of your agency is to produce the best results possible for you and your client. So, what if I told you there was one simple solution that will help you transform your digital agency?
Entrepreneurial Operating System® (EOS). It provides all the tools and concepts you need to run a successful digital agency on one aligned operating system, helping you get exactly what you want out of your business.
What Is EOS?
Created by Gino Wickman, the Entrepreneurial Operating System® was designed to…
“Help leaders, run better businesses, get better control, have better life balance, and gain more traction.”
It has six key components to help you optimise your digital agency’s performance. They include:
Vision: What is the vision of your agency? What do you want your agency to be known for? What sets you apart from other digital agencies?
If you don’t understand your vision, how can you expect anyone else to? EOS helps you to draw out your vision, then bring it to life.
People: Running any type of business can be overwhelming, daunting and at times, confounding. Not only is having the right people on your team crucial for your success, but also having the right people in the right places.
Data: Your digital agency cannot perform well if you are not analysing and adjusting your data to meet your short and long-term goals. Assessing your data will help you understand whether or not you are making progress.
Issues: Problems in the workplace arise, there is no getting around it. However, how you identify and deal with any issues determines how you can move forward.
Identifying the cause of the issue, acknowledging it and finding ways to solve it, will transform the way you deal with issues in the future.
Process: The more cohesive and functional your team is, the better the performance of your digital agency.
If everyone on your team understands what the core processes are, they are much more likely to be consistent and in sync with one another, therefore, produce better results.
Traction: is all about instilling a healthy form of discipline, focus and accountability throughout your agency. This is so that everyone can execute the vision on a daily basis, and that leads to Traction.
Why Does The Entrepreneurial Operating System Work?
You will have a hard time trying to find an entrepreneur that has implemented EOS say anything negative about it.
In fact, most will tell you that it has transformed their company and they haven’t looked back since. It’s proven, it’s effective, and most importantly, it works.
But why does it work?
Produces laser targeted results: EOS is largely based on focus and discipline. Installing EOS in your agency will help you laser focus on producing the right results.
Forces out all the issues: EOS helps to bring attention to the issues that arise within your agency forcing you to identify and deal with them. Once the “root” cause is identified, discussions and solutions are presented to help solve the issue.
Real-world tools: Gino Wickman is a lifelong entrepreneur, so he knows exactly what tools are needed to help a business work. There are tools to help you with each component of your business, from organisation structure to clarity of thoughts, and so much more.
Less is more: EOS doesn’t bombard you with a lot of tools. In fact, it takes on the less is more approach. For example, if you want to determine whether you have the right people in the right place, you only need two tools. The Accountability Chart and the People Analyzer.
Makes your agency unique: Running a digital agency is a very competitive market, especially in today’s tech-driven world. So, you need to make your agency stand out. Although EOS is a standardised software, it helps to highlight each agency’s vision helping them create their own unique distinction.
The Bottom Line
For you to run a successful digital agency, you need to have one aligned operating system. Entrepreneurial Operating System® is tried and tested. If you want your agency to be a long-term powerhouse, an EOS Implementer can make it happen.
Liam is the founder of Liverpool-based SEO agency Quirky Digital. He has worked with blue-chip companies and some of the fastest-growing brands across Europe to create and implement local, national and international SEO strategies. Alongside running Quirky Digital, he is the owner of a network of lead generation websites targeting ultra-competitive niches.