Organic website users increased by 857% for eCommerce brand
An overview of the campaign
96%
increase in organic sales
420+
first-page keyword rankings
857%
increase in organic users
The problem
The website only ranked for branded search terms
When Think Wine Group engaged with us, they were already a well-established brand with a strong social media following and a good network of influencers promoting the products.
Being an ambitious brand, they wanted to become more prominent on the search engines and compete with leading players such as Drinkwell, Tesco, ASDA and ALDI, so the SEO strategy had to achieve this.
The solution
Creation of a strong content marketing and authority-building campaign
When starting the campaign, we made several technical fixes to the website to improve indexing and performance. Once these tasks were completed, we produced a 6-month content plan that answered all potential buyer’s questions.
Once we agreed on the subjects, our content team produced optimised blog posts and worked alongside our outreach team to create relationships with wine and food bloggers who added links to our content.
Additionally, we embarked on a sophisticated brand mention campaign to turn mentions of Think in major publications into valuable links.
The results
First page rankings and serious increase in search traffic
After six months, Think Wine Group noticed a serious increase in organic traffic and ROI on their investment.
Originally, the website was getting 10 daily users through the search engines (98% branded) and since our SEO strategy has been implemented, the site is averaging over 300 organic daily users.
Their website is increasing sustainability as they rank on the first page for all low-carb wine and vegan prosecco-related search terms.
What the client has to say
Quirky Digital have been carrying out SEO on ThinK Wine Group's website for around 8 months and we are really pleased with the results so far.
When they started working out on our website, 98% of our Google traffic was coming through branded searches - fast forward to now and we are ranking in the top places for the majority of our targeted keywords.
Since working on the website, our monthly organic website traffic has increased a lot and it is starting to show a positive impact on our ROI. We love working with Liam and his team and couldn't recommend them enough.
