Weight loss clinic now punching above its weight against national competitors
An overview of the campaign
200+
New high intent keywords on page one
1k > 25k+
Increase in monthly organic users
7000+
New organic conversions per month
The problem
Minimal organic visibility and an over-reliance on paid advertising
When the client approached us, their growth was heavily dependent on paid acquisition. With rising costs and no long-term SEO strategy in place, they wanted to reduce this reliance and start building sustainable visibility through organic search.
The challenge was significant. They were operating in a highly competitive healthcare niche, had fewer than ten keywords on page one, and were generating just over 1,000 organic users per month.
Organic conversions were non-existent, and the majority of traffic coming to the site wasn’t commercially useful. They knew the opportunity was there but needed a partner who could unlock it methodically.
The solution
Building a scalable SEO strategy focused on intent, authority and long-term growth
We began by developing a content strategy that combined traditional keyword research with first-party insights from live chats, social messages and customer support queries.
This data gave us access to real, in-demand search queries that weren’t yet showing up in SEO tools, allowing us to produce content ahead of the curve.
Our team handled content production in full, focusing first on top and middle-of-the-funnel search intent. These pieces began ranking quickly and attracted high-authority backlinks naturally from publishers including LAD Bible and Medical News Today.
As the website would be considered in the YMYL space, we also focused heavily on aligning the site with Google’s E-E-A-T standards, a priority in healthcare. This meant optimising not just the content itself, but the design and structure of each core template to demonstrate credibility and expertise across the site.
At the same time, we positioned the client’s in-house medical expert as a media spokesperson and secured expert commentary features across major outlets including Sky News, GB News and Woman’s World Online.
These placements helped increase brand trust while contributing valuable links and mentions to further support organic performance.
The result
Significant growth in organic rankings, traffic and conversions
Since the campaign began, the client has seen a transformation in organic performance. They’ve gone from fewer than ten to over 200 keywords ranking on page one.
Monthly organic traffic has grown from less than 1,000 to 25,000 and the site is now generating more than 7,000 organic conversions per month.
With a strong foundation now in place, the focus has shifted to targeting higher-intent commercial keywords, allowing us to compete with established pharmacy brands across the UK.