INCREASE IN ORGANIC REVENUE FOR ECOMMERCE Watch Retailer
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Sector
Retail
Services
Overview of the LUXURY WATCH RETAILER SEO campaign
New keywords now ranking on page one
Increase in organic clicks to transactional pages
Increase in organic website revenue
The Problem
STRONG BLOG STRATEGY BUT TRANSACTIONAL PAGES NOT RANKING
LEADING ECOMMERCE SEO AGENCY
The Solution
FORENSIC TECHNICAL SEO AND MORE TRANSACTIONAL FOCUS
Our approach began with a full technical audit to ensure that the website architecture was set up for success. This involved resolving canonicalisation issues, improving internal linking, and implementing structured data to help Google better understand and index key pages.
Next, we leveraged existing top-of-the-funnel content to support link-building efforts. By collaborating with niche-specific publishers and industry blogs, we were able to pass authority through to commercial pages in a natural, contextually relevant way.
We then refreshed content across more than 35 high-value category pages, removing unnecessary fluff and focusing on transactional intent. This included optimising on-page elements, improving keyword targeting using NLP optimisation strategies, and aligning copy with real customer search behaviour.
Finally, we executed a targeted digital PR campaign to secure high-authority backlinks that competitors lacked, earning placements in trusted publications such as Liverpool Echo, MSN, and Yahoo Finance.
High value category pages optimised using NLP optimisation strategies.
Pieces of coverage generated through digital PR and journalist requests.
The Results
SUSTAINED ORGANIC GROWTH AND STRONG VISIBILITY FOR KEY BRANDS
By focusing on fundamentals and executing them to a world-class standard, Miltons Diamonds now enjoys sustained organic growth and stronger visibility for its most valuable commercial terms.
Organic SEO is now one of their strongest acquisition channels, providing consistent, reliable demand rather than relying on paid advertising.
We are now supporting Miltons Diamonds with strengthening the SEO of their physical retail stores and ensuring they are prominent on LLMs such as ChatGPT and Gemini.
