Growth in high value leads through B2B SAAS SEO strategy

When this campaign started, the client’s website generated significant traffic from branded and informational keywords, reflecting their strong presence in the industry. However, they struggled to rank for high-intent commercial keywords, limiting their ability to attract qualified leads actively searching for call centre software solutions, resulting in missed revenue opportunities. This lack of visibility for commercial keywords meant the client primarily engaged users seeking general information or existing customers rather than potential buyers ready to make purchasing decisions. Their content and SEO strategy weren’t effectively aligned with the buyer journey, creating gaps in converting traffic into meaningful leads and driving sales growth.