337% increase in organic users for local law firm
An overview of the campaign
337%
increase in organic users YOY
200+
first-page rankings for national keywords
105%
increase in organic leads generated
The problem
The website was only attracting leads from branded search terms
When Bell Lamb & Joynson reached out to us, their website was already attracting a decent amount of organic traffic for people searching for different variants of their brand name and this was going in the right direction due to a solid traditional PR strategy being implemented for some years.
However, after delving into their Google Search Console and Google Analytics, it was clear that non-branded traffic was heading in the wrong direction and they were slipping off the first page for their main areas of law and locations.
Our SEO team quickly identified that the website required content and authority building that satisfied both the users and the search engines’ needs to back up their expertise and authoritativeness.
The solution
New content to match search-intent, location pages and outreach campaigns
Bell Lamb & Joynson needed an expert SEO agency to create a content and linking strategy that would allow them to gain ground on their competition.
Our team relished this challenge and got to work on a technical audit, content audit, and content gap analysis, as well as completed keyword research based on the four main areas of law that we were focusing on. Shortly after, we made technical fixes, which included improving site speed, fixing broken internal and external links and missed clustering opportunities.
Once we ironed out the technical opportunities, our content team rewrote service pages and produced new informational blog posts and location pages to rank across the targeted geographical locations required.
The website had a decent backlink profile, but like the rankings, it was mostly branded – so our outreach team worked with vendors such as mortgage brokers, estate agents and removal companies to build contextual links into blog posts and supporting pages. Over time, our top-of-the-funnel blog content attracted authority links from The Guardian, UK Tech News and The News God.
The results
A large traffic increase, national brand awareness and a 105% rise in organic leads
After implementing our technical fixes, embarking on the new content strategy and building contextual backlinks, organic visibility started to increase after just three months.
Additionally, our location page strategy has taken off, with the client now ranking in the top places for all “solicitors [area]” searches across the North-West of England – in addition to stealing rich snippets for both local and national keywords, bringing in highly relevant leads at a much larger scale than they were used to.
Now, one year later, Bell Lamb & Joynson’s website ranks on the first page for all local search terms and we are now working on a strategy to help them leapfrog national competitors and dominate the rankings across the UK, not just locally.
What the client has to say
At Bell Lamb & Joynson Solicitors, we have utilised SEO as part of our digital marketing strategy for many years. I had always been sceptical and we had never had the results or the ROI that we had been promised.
From the moment I met Liam and the team at Quirky Digital, I knew they would deliver. It is clear that not only are Liam and his team experts in SEO but they are driven to achieve results for their clients with complete honesty and transparency.
They have turned a doubter into a believer and I would not hesitate in recommending them to any business that is serious about getting more website traffic.
