Organic website sales increased by 345% in 6 months
An overview of the campaign
345%
increase in organic sales
375+
first page keyword rankings
75.25%
increase in organic website visitors
The problem
The website was lacking in authority & most traffic was coming through blog posts
The website’s previous SEO strategy was mostly content-orientated, meaning that traffic was generated through blog posts that answered frequently asked questions, rather than terms that directly lead to sales.
With the previous emphasis on creating guides and useful blog posts, the website struggled to rank on the first page of the SERPs due to having a weak backlink profile compared to the competition. This strategy was good in terms of traffic, but ultimately, it wasn’t impacting their bottom line – and they needed to make a change.
The solution
Creation of a diverse backlinking and content campaign
Firstly, we identified and cleared up several underlying issues we regularly come across on Shopify websites, fixing on-page SEO issues while improving internal linking, site performance, and user experience.
A major part of our campaign was revamping content across our main collection and product pages, making them more transactional and incorporating LSI keywords.
After seeing the rankings respond well to the suggested changes, we started an authority link-building campaign that involved digital PR campaigns, building relationships with journalists and running outreach campaigns to wine merchants and vineyards.
The results
Dominance for transactional terms and a significant increase in organic website sales
What the client has to say
We have been with many SEO consultancies throughout the years but the whole time, nobody could deliver what we needed.
Quirky Digital worked on some great ideas to build our backlink profile through different campaigns to keep it diverse - and our backlink profile now is incredible for 6 months' worth of work.
They knew exactly what we needed and since working with them, organic traffic has tripled in around 6 months. In addition to this, we have made a good partner and someone we trust to do the work.
