Increase in local mortgage broker leads through SEO
Our Awards & Shortlists
An overview of the finance SEO campaign
Tracked Share of Voice across local set of keywords
Increase in non-branded organic users YOY
Growth in leads generated through organic search
The Problem
Over-reliance on branded search and word-of-mouth referrals
LEADING LOCAL SEO AGENCY
If you’re looking to generate more mortgage leads through organic search, we can help. We’re an award-winning finance SEO agency with experience helping mortgage brokers improve local visibility, reduce dependency on paid search and grow qualified enquiries through SEO.
The Solution
Full-service local SEO strategy focused on increasing visibility
We started the campaign with a full local SEO strategy designed to improve JG Mortgages’ visibility for non-branded mortgage searches across Chester and the surrounding area.
This included Google Business Profile audit and optimisation, technical SEO audit and implementation, local keyword research and mapping, competitor analysis, local content strategy, citation building and NAP consistency improvements.
Following the initial strategy phase, we worked on ongoing Google Business Profile management to strengthen local visibility and improve engagement within map results.
Alongside this, we developed a consistent content production strategy focused on mortgage use-case pages, location-specific landing pages, informational blogs targeting first-time buyers, and locally relevant mortgage content aligned with search intent. The campaign also included a structured citation-building strategy to improve trust signals and strengthen local relevance across directories and business listings.
Local landing pages, mortgage use cases and informational content pieces created and optimised.
Business profile improvements implemented to strengthen local search visibility.
The Results
Strong growth in local organic visibility and qualified mortgage leads
The campaign delivered significant improvements in both organic traffic and lead generation year on year.
Organic search traffic increased by 52%, driven by improved visibility for local mortgage-related searches across the local area.
Organic leads increased by 144%, with the business growing from an average of 4 leads per month to 32 organic leads per month.
Most importantly, JG Mortgages achieved strong local visibility across their core commercial keywords and now ranks prominently for mortgage-related searches throughout their target area.
This helped move the business away from relying solely on referrals and branded traffic, creating a more consistent and scalable lead generation channel through organic search.
what the client has to say
Quirky Digital were recommended by a friend, and I am extremely thankful I was made aware of their expertise. If I could leave a 10-star review, I would.
Their relentless work in the background to help my business grow is second to none, and I can’t thank them enough for their hard work and attention to detail to help my business achieve its goals.
I would also wish to provide a special mention to both Ben Duffy & Emily Griffiths, who always keep me updated, as well as offer monthly meetings to discuss our results and plans for the future.
Joshua Griffith, Director @ JG Mortgages