increase in high value enquiries for private addiction treatment centre
Our Awards & Shortlists
An overview of the Rehab SEO campaign
Top three rankings in new service areas
Increase in daily high intent organic users
Growth in leads generated through organic search
The Problem
Traffic was coming from the wrong searches and not turning into enquiries
LEADING REHAB SEO AGENCY
The Solution
Refining the clinic’s local SEO strategy and making every page work harder
We focused on shifting the site’s visibility from low-intent, generic searches to local, high-intent queries that actually drive enquiries. This began with a targeted rollout of a location page strategy. Each page was tailored to a specific area, built around search demand and designed to convert visitors actively looking for treatment nearby.
We then reworked the core service pages to better reflect what users were searching for. We covered treatment options, recovery times, and real outcomes, all structured to send stronger relevance signals to Google.
To strengthen trust, we audited outbound links and citations, ensuring only credible sources were referenced. We also optimised their Google My Business listings to generate more qualified local phone calls. Finally, we ran an E-E-A-T audit to highlight medical expertise across the site and launched digital PR campaigns to build authority through national and local media coverage.
Optimisations across key services, location pages and educational blog content
Pieces of coverage through digital PR and newswire campaigns
The Results
More of the right traffic and a clear uplift in enquiries
Six months into this rehab SEO campaign, the clinic’s search visibility has shifted completely toward people actively seeking treatment, rather than just browsing for information.
They now rank in the top 3 positions across 30 new service areas, each consistently bringing in high-quality traffic. Organic clicks have increased from under 40 to over 180 per day, excluding low-intent searches.
Traffic to core service pages is up by 180 percent, with a clear shift toward users who are ready to take action. Enquiries via forms and phone calls have more than doubled, with a 102% increase in total conversions.
With stronger rankings in competitive locations and a scalable system, the clinic is now planning to expand this strategy into new towns and cities across the UK.
what the client has to say
Absolutely outstanding service! In the last 15 years at Gladstones Clinic, we’ve worked with numerous SEO companies, but Quirky Digital has been by far the best experience we’ve ever had. Their expertise, responsiveness, and genuine commitment to results have been exceptional. Over the past year, we’ve seen real, tangible improvements in our rankings, traffic, and leads – more than with any other agency we’ve used before. They’re professional, proactive, and truly care about our success. Couldn’t recommend them highly enough.
Carrie Queen, Director @ Gladstones Clinic