National SEO

Award-Winning
Fintech SEO Agency

Looking to grow your fintech company? We help ambitious fintech brands strengthen their search presence, outperform competitors, and build sustainable organic growth in highly competitive markets.
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More leads means more users

Fintech is an area of SEO that hasn’t been fully taken advantage of yet, and with the growth and love of fintech apps, websites, and services, there’s certainly room for you to take your stand and make yourself the industry leader through organic SEO marketing. 

Fintech technology like yours is what’s keeping the UK public financially savvy and not only improving their finances, but also for businesses looking to improve their internal financial operations.

At Quirky Digital, our job is simple. To make your technology or computer programs recognised locally, nationally or globally, depending on your goals and objectives. If you truly have fintech services that are game-changing for the people and businesses of the UK, then getting you more leads and online visibility is going to be a project worth looking out for.

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    The fintech industry and why SEO changes the game

    The fintech isn’t an industry that can be taken lightly. The ongoing FCA regulation changes, the advisory content vs non-advisory content challenges, the GDPR compliance, etc., that you face are all factors Quirky Digital takes into consideration when working with a site like yours, whether it be insurtech, regtech, payments, B2B SaaS, personal finance apps, crypto, and many more.

    Your industry has raised over £31 billion in equity funding so far, and that’s just in the UK. The US has raised a staggering $216 billion at its highest (in one year), which shows the potential worldwide for financial services like yours. Here’s what expert SEO can help with:

    • Inbound leads for your high-value products/services
    • Helps you gain investor interest from around the world
    • Gain potential partnerships due to your visibility
    • Helps you gain a reputable and trustworthy name within your industry
    • Increases the number of people seeing your website (leads, conversions, and traffic)
    • A tailored strategy to help your unique business stand out from the crowd
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    New first-page transactional keywords 🚀

    Find out how we helped this fintech brand in the forex space rank internationally and sign up thousands of new, loyal customers.
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    SEO Agency Case Study

    Our specialist SEO approach for your Fintech company

    You’ll come across a lot of full digital marketing agencies here, but if it’s SEO that you’re specifically looking for, then our specialist SEO approach and services will be exactly what you need to take your business from invisible to the front-runner when people search online for your type of financial services.

    #1 Learning about who you are

    We don’t jump the gun. We want to make sure we understand your services completely, your goals, and vision as a fintech company, as this space continues to thrive. There will be no guesswork after this initial meeting; we’ll be ready to devise a plan to get you to where you need to go.

    #2 Audit your fintech website

    We’ve seen what does and doesn’t work in the fintech industry, and if we can find the potential mistakes that are costing you visibility and leads, that will be done through this audit. We want to make you long-term leaders, so finding the opportunities you could capitalise on, along with fixes we can make on your website, will give you that competitive edge.

    #3 Investigating your competition

    There will be competition in every industry you’re in, and with fintech having many new and established platforms, we have to make sure we know who’s doing well and why, along with potential gaps in the market that we can look to exploit. Whether it be short-term quick wins or a long-term takeover, we want to outperform your competitors, no matter what.

    #4 Keywords that suit your financial technology

    A lot of agencies would just look at what is working in fintech and try to drop in for them keywords, but we need to know the goal of your campaign, what you actually want to rank for, and what keywords will actually generate results based on your specific financial technology. No broad one-size-fits-all approach; we want relevant keywords that will convert your traffic.

    #5 Fintech content that ranks

    We don’t want to aim and fire if it’s a blind strategy. We want to make sure our research is carried out professionally, so we know the exact fintech content that will work for you. Our expert team of content writers knows the SEO game inside out and will ensure that your blog, service, collection, and basically just key money pages will rank highly on the search engines.

    #6 Getting you recognised in relevant, industry-specific sites

    If you’re constantly in the press and being recognised in your industry by readers, people, and businesses who need services like yours, at some point, you can’t be denied. Attention, reputation, and long-term relevancy are absolutely vital, and we build the highest-quality links to some of the biggest media publications in your industry, so visibility isn’t an issue anymore. 

    Fintech SEO services that actually scale your online presence

    With the fintech industry being one that requires a lot of attention to detail, research to stay up-to-date, and actual knowledge of how it works, Quirky Digital have worked with almost every sector you can think of in our years of experience as a specialist SEO agency.

    You can’t just get away with putting content online that doesn’t abide by the FCA regulations. Fintech is classed as a YMYL (Your Money, Your Life) sector, meaning it directly impacts people’s finances and requires much more focus, which is why we will always bring it to the table. 

    From bespoke content strategy and technical SEO services to reputation management (if necessary) and link building & digital PR, our deep knowledge of the finance and technology sectors will enable us to create campaigns that deliver the initial results you originally desired. Just tell us what your goals and are ambitious and highly skilled team will make it happen.

    Quirky Award Winning Team

    Fintech SEO FAQs

    We work with ambitious fintech brands that want to grow through search, build authority, and compete in crowded markets. That includes sectors such as payments, lending, wealth management, Insurtech, RegTech, open banking, crypto platforms, personal finance apps, and B2B fintech SaaS.

    This is a question that will heavily depend on the size/complexity of your website, whether you want to target local, national or international customers, the scope of work at hand, and many more. As a ballpark estimate, it can be anywhere from a £3,000 to £10,000+ a month retainer based on all of these factors and more.
    If your fintech company wants to increase visibility, attract high-intent customers, and build long-term growth, then SEO is absolutely worth considering. In a competitive market where trust and authority matter, strong organic visibility can become a major acquisition channel over time. We may be biased as an SEO agency, but the results we’ve delivered for clients show that when SEO is approached strategically, it can generate a strong return on investment and create lasting commercial value.

    This is a very common question we get, and it’ll all depend on how your site is currently performing. If there are areas that we can see quick wins for, you may see some very nice short-term results, but ultimately, we’re looking to make you the best fintech company in your niche long-term, so our focus is on what makes you the best for as long as possible.

    Yes, we’ve worked in the finance sector for a while now and we always keep up-to-date with the latest news that the FCA brings out. It shapes exactly how we write our content for businesses within the financial services sector, so we make sure to communicate with you and do our own research to make sure everything is of the best standard.

    Yes, if you want to become less dependent on paying for ads in the long-term and build a real, genuine brand reputation that people will know because of organic search rather than scrolling past an ad, then it’s definitely something you need to look at implementing.

    Fintech SEO requires extra care around compliance, content accuracy, and trust signals because the content we write for you will often (if not always) falls under Google’s YMYL (Your Money or Your Life) category, meaning it's held to higher standards of expertise and reliability. Thus, it requires extra time, effort, and research to make sure we provide the highest quality services for you.

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