Organic website visitors increased by 309% in 6 months 🚀

An overview of the campaign

Elite Wine Refrigeration are one of the UK’s leading online suppliers of premium wine coolers, wine cabinets, and wine walls. They are the UK’s exclusive stockist of Dunavox wine coolers.

345% increase in organic sales

375+ first page keyword rankings

309% increase in organic users

The problem

Website was lacking in authority & most traffic was coming through blog posts

The website’s previous SEO strategy was mostly content-orientated, meaning that traffic was being generated through blog posts that answered frequently asked questions, rather than terms that directly lead to sales.

With the previous emphasis being on creating guides and useful blog posts, the website was struggling to rank on the first page of the SERPs due to having a weak backlink profile in comparison to the competition.

This strategy was good in terms of traffic, but ultimately, it wasn’t having a real impact on their bottom line – and they needed to make a change.

The solution

Creation of a diverse backlinking and content campaign

eCommerce Backlinking

Elite Wine Refrigeration required a quality eCommerce SEO Company with extensive link building experience, so they got in touch with us to hear our creative suggestions.

Firstly, we identified and cleared up a number of underlying issues that we regularly come across on eCommerce websites, alongside fixing on-page SEO issues while improving internal linking, site performance, and user experience.

After seeing the rankings respond well to the suggested changes, we started an ongoing link building campaign that involved utilising the internet’s most powerful directories, news sites and building solid relationships with other business owners in similar sectors.

The results

First page rankings and constantly increasing organic sales

Although the SEO strategy is ongoing, our work has seen incredible results within a relatively short space of time.

Over the first 12 months of the campaign, Elite Wine Refrigeration have seen tremendous growth through online channels, and the 1st page results for highly searched keywords have led to search impressions increasing by 437%, organic users increasing by 309%, and organic sales up by 345%.

Due to the results that we’ve achieved, we now have a strong relationship with this client, and we’re working with them to help grow their online presence in other avenues such as social media and email marketing.

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What the client has to say

"Liam is a hard-working, surprisingly knowledgeable, friendly, and extremely driven individual. We have been with many SEO consultancies throughout the years but the whole time, nobody could deliver what we needed.

Quirky Digital worked on some great ideas to build our backlink profile through different campaigns to keep it diverse - and our backlink profile now is incredible for 5 months worth of work.

They knew exactly what we needed and since working with them, organic traffic has tripled in around 5 months. In addition to this, we have made a good friend and someone we trust to do the work. "

Callum Dooley
Callum Dooley
Elite Wine Refrigeration