Organic Website Visitors Increased By 279% In 6 Months
Read how we helped one of the UK's leading wine storage retailers take their online presence to the next level.
The Client An Online Wine Storage Expert
Elite Wine Refrigeration are one of the UK’s leading online suppliers of premium wine coolers, wine cabinets and wine walls.
The Problem Website Was Lacking In Authority & Most Traffic Was Coming Through Blog Posts
The website’s previous SEO strategy was mostly content led, meaning that traffic was being generated through blog posts which answered frequently asked questions, rather than terms which directly lead to sales.
With the previous emphasis being on creating guides and useful blog posts, the website was struggling to attain 1st page rankings due to having a weak backlink profile, in comparison to the competition.
The Solution Creation Of A Diverse Backlinking Campaign
Elite Wine Refrigeration required an eCommerce SEO Consultant with extensive link building experience, so they got in touch with us to hear our creative SEO suggestions.
Firstly, we helped clear up a number of underlying issues which we regularly come across on eCommerce websites, alongside fixing on-page SEO issues – while improving internal linking, site performance and user experience.
After seeing the rankings respond well to the suggested changes, we started an ongoing link building campaign – utilising the internet’s most powerful directories, news sites and building solid relationships with other business owners in related sectors.
The Result First Page Rankings & A Massive Increase In Organic Sales
Although the SEO strategy is on-going, our work seen incredible results within a relatively short space of time.
Over the past 6 months, the client has seen tremendous growth through online marketing channels, and the 1st page results for highly search keyword have led to search impressions increasing by 137%, organic users increasing by 279% and organic sales up by 1,550%.
Due to results through that we’ve achieved, we now have a strong relationship with this client and we are working with them to help grow their online presence in other avenues such as social media and email marketing.
What The Client Has To Say
Liam is a hard working, surprisingly knowledgeable, friendly and extremely driven individual. We have been with many SEO consultancies throughout the years but the whole time, but nobody could deliver what we needed.
Him and his team worked on some great ideas to build our backlink profile through different campaigns, to keep it diverse – our backlink profile now is incredible for 4 months worth of work.
They knew exactly what we needed and since working with them, organic traffic has tripled in less than 5 months and I have made a good friend, someone we trust to do the work.
Callum @ Elite Wine Refrigeration