245% Increase In Organic Sales Within 3 Months
We could sit here all day and tell you about how our services can increase your businesses’ online revenue, but we think it would be better to actually give you an example of a business we have worked with recently.
The Client 👉 Designer Clothing Retailer
Geometra Fashion are an online clothing retailer who deal with only high-end designer clothing brands. They sell sought-after brands such as Valentino, Dior, Christian Louboutin, PRADA and Moncler and their website has an average order value of £383.
With over 20k followers on Instagram, they are a well-known known personal shopper across the whole of Merseyside and source clothing for football players, rappers and even reality TV stars.
The Problem 👉 All Sales Coming Through Social
Don’t get us wrong, the website was already generating good income through Instagram, but by only using one channel, the audience was limited and paying for ads can significantly reduce ROI – the client was unsure on targeting Google as their main competitors are massive multi-national companies with established reputations.
The Solution 👉 Employ An Experienced SEO Consultant
Many business owners try and tackle SEO themselves, but Geometra realised that in their industry, there really isn’t any room for error due to the high competition and constantly changing trends in eCommerce. Although the website was getting very little organic traffic, a few wrong moves could of affected the credibility of the business.
For this reason, they employed us to carry out a full SEO audit on the website with full implementation in order to increase the chances of ranking for lucrative search terms.
The Result 👉 First Page Rankings & 245% Increase In Organic Sales
After just a few weeks of fixing issues on the website, it began to rank for longer-tail keywords which started to bring in an instant ROI for the business. We then made some large structural changes to brand pages to increase relevancy of the site, as well as optimising product images to ensure they show in image search results, as well as site speed optimisation.
Ultimately, the monthly work had a snowball effect, allowing them to rank on the first page for very competitive search terms and beating their blue-chip competitors to the sale.
From the 3rd quarter of 2018 to the 4th quarter, we helped increase organic traffic by over 144% – resulting in a 245% increase in organic sales.
We are still actively working with the Geometra team to ensure they keep their top rankings and generate revenue from alternative online marketing methods such as email marketing and paid social ads.