Local Cosmetic Company Ranked 1st Within 4 Months
Most business owners worry when it comes to relocating – moving to a popular city might mean more footfall, but it means coming up against competitors who have a stronger presence.
The Client 👉 Liverpool Based Aesthetician
Allure Medispa are a Liverpool City Centre based skin clinic who provide popular treatments such as laser hair removal, HIFU non-surgical face lifts, botox, lip fillers and million dollar facials.
The Problem 👉 Rebranding & Relocating To City Centre
The client was originally located on the Wirral, but wanted to change their business name to reflect this and these changes meant starting again on a new domain against much stronger competition, who have established marketing teams.
The client was worried as they were essentially starting from scratch with no rankings.
The Solution 👉 Employ A Local SEO Consultant
Allure Medispa required a local SEO consultant who understood the area and could come up with a plan which would allow the site to generate regular enquiries from both the new location and surrounding area.
Just prior to moving to the new Liverpool City Centre location, we took over the website and made it look much more professional and optimised it both for SEO and user experience.
We create a unique local SEO strategy to ensure the new domain could generate just as much traffic as the already established competition.
In addition to this, we created an additional website which targeted a high volume service in an area which is just outside the city.
The Result 👉 Ranking #1 For Numerous Popular Keywords & Regular Enquiries
After optimising the website content, ensuring Google can crawl the website correctly and an on-going link building campaign, the business now ranks on the first page of Google for the majority of it’s main keywords and ranks in the #1 position for some highly competitive terms.
The Liverpool based skin clinic now receives regular enquiries through both websites – via contact forms and phone calls. Due to results through that we’ve achieved, we now have a strong relationship with this client and we are working with them to help grow their online presence in other avenues.