From no online presence to 50+ monthly enquiries 🚀

An overview of the campaign

The Little Flooring Company are a collection of flooring stores based across Merseyside. They are seen as the local experts in the supply and fitting of all types of flooring from carpets to solid wood floors and attract customers from across the North West.

Additional 52 monthly enquiries

135% increase in search impressions

388% increase in website users

The problem

Company was known in the local area but no online presence whatsoever

When The Little Flooring Company engaged with us, they were already well established with a strong social media following and strong network around them.

However, when the country entered lockdown and they had to close their store, they noticed a shift in how people were finding flooring – ultimately, they were taking to Google and The Little Flooring Company unfortunately didn’t even have a website with any information on.

The solution

Creation of a Google dominating website and SEO strategy to match

Measuring Floor Calculator

The Little Flooring Company required a local SEO expert who could help them with a Google dominating website and local SEO strategy to match.

Upon completion of the website development process, we worked alongside the client to identify different ranges of flooring that are most profitable, carried out keyword research and produced new pages for each service.

Since then we have consistently added new location pages and created powerful local backlinks to jump ahead of the competition – in addition to creating content on their Google My Business listings which has massively improve visibility.

The results

First page rankings and a constant flow of new enquiries

Within a few weeks, The Little Flooring Company started to receive contact form enquiries and phone calls.

This is pretty standard for our local SEO campaigns as we have a strategy that allows our clients to start ranking on Google Maps within 7 days. The method is overlooked by multinational competitors and allowed us to build trust with Google, Bing and other online platforms.

After 3 months, the website started to rank on the 1st page for ALL of their target keywords. As the client is just targeting the Merseyside area, traffic isn’t massive but our presence is that strong that the website now fetches 50+ enquiries per month.

Flooring Company Case Study

What the client has to say

As an established provider of flooring to customers across the Wirral, we realised during the first lockdown that we needed an online presence so people could find us while our shop was closed.

This is when we engaged with Liam and Quirky Digital - the difference they have made to our business within 12 months has been exceptional and I’ve learnt so much along the way.

Rob Shields
The Little Flooring Company