No search presence to national rankings and doubling the engineering team 🚀

An overview of the campaign

Pleavin Power Limited is one of the UK’s leading power generation service providers that has been delivering an unrivalled service to various industries including hospitals, data centres, prime power end-users and a wide range of critical, prime and standby power systems applications.

362% increase in organic users

Client doubled their engineering team

307% increase in search impressions

The problem

Large social media presence but Google rankings were non-existent

When we started working with Pleavin Power, they were already well established with a strong social media following and large trusted network around them.

In addition to social media traffic, the website was receiving plenty of branded traffic but it didn’t have any rankings for service or product based search terms.

The solution

High velocity content production and authority building

Pleavin Power needed an SEO agency that could create a content and linking strategy that would make up ground on their competition.

After carrying out our technical audit, keyword research and content gap analysis, it was clear to see that the website was missing key service pages and wasn’t doing enough to target people searching for generator hire, generator repairs and generator servicing in their local area.

We got to work on writing over 8,000 words of engaging content on a monthly basis in the form of services, blog posts, how-to guides and location pages. Once this content hit the search engine, we moved on to guest posting and outreach campaigns to build more authority.

The results

First page rankings, large traffic increase and consistent leads

After implementing our technical fixes and starting on our content strategy, the website received a major increase in traffic after three months.

Additionally, our location page strategy worked a treat, with the client now ranking in top places for all “generator hire [area]” searches in North England – in addition to stealing rich snippets for service and repair search terms, bringing in highly relevant leads.

Now, six months later, the website ranks on the first page for all targeted search terms and we have switched our focus to ranking the website for product-led keywords so the client can sell generators online, alongside providing their service.

Engineering SEO

What the client has to say

We started working with Quirky Digital 6 months ago to increase our website traffic and enquiries, and they have definitely delivered (we’ve had to double our engineering team) Amazing experience with Liam and the Quirky Digital team. 100% would recommend them to everyone who is looking to grow their business online!

Jack Pleavin
Jack Pleavin
Pleavin Power